Meet 4YOU®
4YOU® is an Email marketing service focused on the Health and Pharma Industry, with an average coverage of more than a half of the total medical specialties. This is achieved with the use of an email database, OneParma Database®.The high opening and reading rates are a result of:
Compliance and Feedback
The relationship between the sender and the receiver of a message is core for the success of an Email marketing campaign:The power of the 100% opt in
All emails used by 4YOU® were provided by the Health Care Professionals them selfs. The message is sent only to who wants to receive it.The subject is a guarantee of quality
All 4YOU® emails have a “News 4you“ subject so that they are easily identified by the target.Contributing to a good cause is an incentive
Each click in the personalized URL that is sent in a 4YOU® message creates an automatic contribution towards a non-profit social or scientific association.
Sending and Tracking
The technical point of view of the delivery of a message shouldn't be an obstacle. The success of a project depends on its’ payoff.Content is not sent by email
Content isn't sent directly by email to the target. The process is much more simple. It's a simple personalized message, normally with a teasing character that has a pointer to a specifically developed micro-site for each content.Spam is for spamers
The 4YOU® messages aren't considered spam for the receiver due to an application able to estimate the probability rejection.Sending an email without support limitations
The 4YOU® team develops a specific Landing Page for each project, able to support any kind of content: video, image, sound or text.Email marketing includes email tracking
The path traveled since the sent of the email to its’ viewing gives rise to rigorous tracking of each click . So, a 4YOU® project ends with a detailed tracking report.
FAQ
1. What are the sources of the OnePharma Database®?
The ActOne® database is the biggest in the Healthcare sector in Portugal, madeby several distinct sources ensuring it’s randomness. This database is registered in the National Data Protection Commission, with the process number 8696/2014. This database is a result of a varied recruitment campaigns, online and offline.The recruitment campaigns include: in-person interviews , phone calls; direct marketing, advertising and online marketing; specific campaigns in healthcare institutions and congresses (hospitals, primary healthcare units, etc.)