What you should know before using Email marketing

What is the origin of the database?

A contact is an opt-in when a person agrees to receive messages by a certain sender or being part of a database.

The use of opt-in contacts, by an Email marketing service promotes a successful initiative as well as strengthens the compliance level of the target.

In parallel, each client has always the right to cancel his presence or collaboration in a database (in others words, he opt-out anytime), as stated in the Law for compliance number 67/98 of 26 October, on personal database protection.

The message must generate interest in the consumer

Here are the key-factors to have in mind when making an email:

- The subject must have a high level of relevance to the target;

- The message should be short and with a captivating presentation;

- The sender has to be a known by the recipient. The known sender increases receptivity to an email opening (product/service brand or company).