It is the use of the email channel as a communication tool of promotional or informational materials, institutional or a product to a predetermined group of people .
4 reasons to use Email marketing
Email marketing became a must have in any marketing strategy.
1. It’s economic
With simple, dynamic and rapidly developed contents, we are able, through a single click, a direct contact with the consumer. This communication channel allows a financial, logistics and technical investment reduction when compared with other communication channels.
2. Effective
Enables proactive communication with the target, reinforcing the communication strategy and the client's loyalty. There is an efficiency due to a mailing list completely validated and a100% opt-in, enabling us to get immediate feedback of the target public.
3. It's measurable
Unlike any other communication channels, the results of Email marketing are easily measured, using the tracking applications which measure the generated traffic.
4. The online universe doesn't stop growing
The Internet users' universe is inversely proportional to "informatic illiteracy". It’s been a while since the virtual environment went from being just a resource, into becoming an everyday tool, essential to professional, educational and leisure activities.
